Association of International Colour 2013
July 2013, Sage Gateshead, NewcastleGateshead
The team at Echo Events and Association Management were relied upon to deliver a successful and inspiring congress in Newcastle upon Tyne for the International Association of Colour. With the last and first ever UK congress having taken place forty years previously, the team were tasked with making the event as engaging as possible.
How did we deliver?
Taking place over five days, the congress drove lively discussion and debate by providing a forum for researchers, academics and organisations in the field of colour to share ideas, interact and learn of recent advances in the field. Diverse conference, poster, exhibition, workshop and social programmes were created to achieve this aim. To this end the team seamlessly executed a challenging schedule of up to 15 concurrent sessions at a time to ensure that delegates were able to attend as many sessions as possible and further managed a range of social events to engender networking and discussion opportunities for delegates. Breaks were also held within the exhibition space to facilitate contact between sponsors and delegates. Recognising the internationality of the event, the onsite team also represented a range of nationalities and languages.
Around 600 abstracts were submitted highlighting communications efforts made to leverage the congress’s image as a platform for delivering expert strategic knowledg
12 relevant exhibitors who were attracted to the event through our dedicated sales team to further position the congress as an industry leader, bringing in over £35,000
A strong delegate database was created with the event attracting over 600 delegates from around the globe, representing 48 nationalities
8 key sponsors confirmed to help deliver the main congress messages
The programme, reflecting the volume of interest received, included around 200 oral presentations and 320 posters
Through a range of communication methods and strategies the event attracted both regional and national coverage